Resources on Still Waters in general
Here you can find articles on the overall concept of Still Waters and the aspects that should be common, regardless of which service you are interested in.
Why Before How And How Before What
When I was setting up Still Waters it was all pretty chaotic in my head for a while. I spent several near-sleepless nights (why is it so much more chaotic at night?!) trying to work out the detail of what I was going to do when I remembered Simon Sinek’s ‘golden circle’ model. Focus first on “Why?”, then “How?”, and the “What?” will look after itself.